Llevo más de 25 años diseñando. Empecé en el diseño editorial: dirigí el equipo de diseño de Clarín, uno de los medios de habla hispana más importantes, con un equipo de 35 personas entre diseñadores UX/UI, infografistas y desarrolladores, durante una etapa de fuerte crecimiento digital. Esa experiencia me enseñó algo que sigo aplicando: el diseño es criterio bajo presión, con deadlines reales y millones de lectores del otro lado.
Hoy formo parte de Hiberus, tecnológica española, donde trabajo como Visual Designer especializado en sistemas de diseño. Lidero el Design System de Aena en Figma —arquitectura de tokens, componentes, responsive y documentación— y participé en el sistema de diseño de Dintel para el Gobierno de España. También sumé un proyecto para RTVE enfocado en storytelling visual, un terreno que sigue siendo mi escuela.
Desde hace meses, la IA generativa es parte de mi jornada normal, no un experimento. Trabajo con Claude conectado a Figma vía MCP para automatizar lo que antes llevaba horas: producción de piezas gráficas multiformato, control de calidad entre diseño y desarrollo, documentación del sistema. La IA no reemplaza el criterio. Libera tiempo para ejercerlo.
En paralelo, mantengo mi estudio Carlos Vazquez Design, donde continúo trabajando en dirección de arte e identidad de marca para clientes propios.
Si quieres hablar de design systems, de cómo integrar IA en el flujo de diseño o de narrativa visual, escríbeme.
About me
I've been designing for more than 25 years. I started in editorial design: I led the design team at Clarín, one of the most important Spanish-language media outlets, a team of 35 people including UX/UI designers, infographic artists, and developers, during a stage of strong digital growth. That experience taught me something I still apply: design is judgment under pressure, with real deadlines and millions of readers on the other side.
Today I'm part of Hiberus, a Spanish tech company, where I work as a Visual Designer specialized in design systems. I lead the Aena Design System in Figma —token architecture, components, responsive design, and documentation— and I contributed to Dintel's design system for the Spanish Government. I also joined a project for RTVE focused on visual storytelling, a field that remains my school.
For months now, generative AI has been part of my regular workday, not an experiment. I work with Claude connected to Figma via MCP to automate what used to take hours: multi-format graphic production, quality control between design and development, and system documentation. AI doesn't replace judgment. It frees up time to exercise it.
In parallel, I run my studio Carlos Vazquez Design, where I continue working on art direction and brand identity for my own clients.
Skills: Figma · Design Tokens · Design Systems · IA aplicada al diseño
Valoraciones recibidas en mi perfil de LinkedIn
Carlos Vassallo / COO at PlanetM / International Sales, Networker and Connector, Entrepreneur, AI Visionary
I am writing to enthusiastically recommend Carlos Vazquez for the Design Director/Senior Visual Designer/UX/UI Design position.
Carlos is a highly skilled designer with a keen eye for detail and an exceptional sense of aesthetics. He has a deep understanding of user experience and design principles and is skilled at creating intuitive and engaging user interfaces.
During his tenure as a freelancer and project manager, I had the pleasure of working with him on numerous design projects and the opportunity to witness his creativity, professionalism, and exceptional design skills firsthand.
Throughout his time at Clarin newspaper, one of the most recognized and prestigious Spanish language media outlets in the world, Carlos consistently demonstrated his ability to collaborate effectively with cross-functional teams, including product managers, developers, and other designers. He possesses excellent communication and interpersonal skills and is adept at presenting his ideas and designs to stakeholders.
In addition to his design skills, as an entrepreneur, Carlos is an excellent leader and mentor. He has a track record of managing, guiding, and helping junior designers develop their skills, and grow in their careers.
I wholeheartedly recommend Carlos Vazquez for any design position. He is an exceptional designer and leader who will make a valuable contribution to any company.
Carlos is a highly skilled designer with a keen eye for detail and an exceptional sense of aesthetics. He has a deep understanding of user experience and design principles and is skilled at creating intuitive and engaging user interfaces.
During his tenure as a freelancer and project manager, I had the pleasure of working with him on numerous design projects and the opportunity to witness his creativity, professionalism, and exceptional design skills firsthand.
Throughout his time at Clarin newspaper, one of the most recognized and prestigious Spanish language media outlets in the world, Carlos consistently demonstrated his ability to collaborate effectively with cross-functional teams, including product managers, developers, and other designers. He possesses excellent communication and interpersonal skills and is adept at presenting his ideas and designs to stakeholders.
In addition to his design skills, as an entrepreneur, Carlos is an excellent leader and mentor. He has a track record of managing, guiding, and helping junior designers develop their skills, and grow in their careers.
I wholeheartedly recommend Carlos Vazquez for any design position. He is an exceptional designer and leader who will make a valuable contribution to any company.
Marcelo Rizzi / Chief Technology Officer and Big Data en Clarín
Carlos is a highly accomplished professional with extensive experience in mass media. He is an undisputed leader in media design, user experience (UX), and defining product strategy through visual design.
I would also like to highlight his human qualities and warmth, as well as his professional ethics. He led the team he managed with a great ability to transmit the strategy, but also to maintain the motivation and ambition of the team.
I believe that Carlos can bring a wealth of experience and leadership to any team he manages.
I would also like to highlight his human qualities and warmth, as well as his professional ethics. He led the team he managed with a great ability to transmit the strategy, but also to maintain the motivation and ambition of the team.
I believe that Carlos can bring a wealth of experience and leadership to any team he manages.
Marcos Foglia / Regional Vice President, Content Experience & Operations, The Walt Disney Company Latin Amarica (Disney+ & Star+)
Carlos is a highly recognized and respected professional in the industry for his dedication, professionalism, and innovative spirit. Anyone who works with him will encounter an exceptional individual striving for excellence. I had the pleasure of working with Carlos, and I can guarantee that he is someone who leaves a lasting impression on his peers.
Gustavo LoValvo / Editorial design and consulting
Carlos is a great professional. I had the fortune of working with him for 15 years, and I can say he is one of those indispensable individuals, an engine that keeps the design team running through creativity and hard work. And as if that weren't enough, he's also a great friend.
Diego Fieramosca / Senior Product Designer - UX/UI / Fintech / E-commerce / Saas / B2B - B2C / AI / @Greenlight
I met Carlos Vázquez at Diario Clarín, where he was my Art and Design Leader/Manager, and working with him was one of the best experiences I've had. I hold him in high personal and professional esteem.
Carlos is very proactive, seeking the best design solutions with a keen eye, creativity, and judgment. He knows how to work in teams, leads by example, and not only is he an excellent professional, but he's also a kind person with strong values, integrity, and professional ethics. He has demonstrated great management and leadership abilities in significant interdisciplinary and mass dissemination initiatives.
Without a doubt, I would work with him again, and I believe he could make a significant contribution to any project.
Carlos is very proactive, seeking the best design solutions with a keen eye, creativity, and judgment. He knows how to work in teams, leads by example, and not only is he an excellent professional, but he's also a kind person with strong values, integrity, and professional ethics. He has demonstrated great management and leadership abilities in significant interdisciplinary and mass dissemination initiatives.
Without a doubt, I would work with him again, and I believe he could make a significant contribution to any project.
Desde hace un año estamos establecidos, junto a mi familia en la hermosa ciudad de Pontevedra. Comunidad autónoma de Galicia, en España. Trabajo en remoto, con total disponibilidad para colaborar con equipos y empresas de cualquier ubicación.
For a year now, my family and I have been settled in the beautiful city of Pontevedra, located in the autonomous community of Galicia, Spain. I work remotely, fully available to collaborate with teams and companies from any location.